Data & Analytics

The growth of data and analytics within the modern business has accelerated with more spend on new: data source, algorithms, systems, software and resources.

Data-driven marketing has made the marketing world more complicated with predefined solutions and over-complicated language. In many cases this hides the truth of what is really happening within your business and the pure effect of marketing effort on investment. We help you navigate through all the noise to get you where you need to be.

Services

Strategy

  • Customer journeys
  • Attribution modelling
  • Effectiveness
  • GDPR
  • Analytics
  • Reporting
  • Measurement
  • Database
  • DMP
  • CRM

Processes

  • Data sources
  • Resourcing
  • Data audit
  • Governance
  • Monitoring
  • Data mapping
  • Visualisation
  • Security

Case studies

Data analysis and reporting framework

Data analysis and reporting framework

Driving change through a leading international retailer by unlocking the "truths" of its data, analysis, reports and 3rd party relationships.