Bespoke digital marketing training

Improving digital knowledge across all stakeholder levels of a global retailer.

Objective

Upskill the sales team in digital marketing in preparation for their start-of-year conversations with their retailers.

Deliver bespoke training to assist in the planning and buying of promotional activity.

Tailor training to varying levels of knowledge across the sales teams.

Approach

Conducted one-hour interviews with all stakeholders to get a full understanding of their roles, knowledge levels and areas of digital marketing that they were struggling with.

Identified the knowledge gaps and consolidated the interviews to select common themes for theory learning and group exercises for hands-on learning.

Designed full-day workshops and created bespoke training content.

Tailored training specifically for the client’s internal processes and external digital marketing opportunities.

The results