Ad serving and ad trafficking review

Saved $24million by restructuring a client’s global ad serving and ad trafficking process and vendors.

Objective

Improve global ad operations processes to deliver better performance and save money.

Identify specific issues in each market and how to go about finding them.

Approach

Conducted a full review of ad serving and ad trafficking services across 26 markets.

Interviewed over 100 stakeholders including in-house marketing teams, media agencies, creative agencies and other vendors.

Identified and measured exactly where the inefficiencies were occurring and the solutions that were delivered in a comprehensive report on all findings by each market.

The results