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“Excuse me, but this doesn’t add up!”

When was the last time you checked your bill after dinner? Normally it’s just a glance to make sure it hasn’t got an unexpected zero, a flip of the credit card onto the receipt tray and job done. If you’re lucky you’ll have that one mate who will scour through the bill line-by-line while squeezing […]

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“Thanks Keith and Marc. But WTF does my business do?”

It’s about time we had something advertisingy to talk about on LinkedIn. ICYMI – earlier this week Unilever CMO, Keith Weed, set the alarm on a so-far snoozy 2018 by delivering a rallying cry that must now be a familiar sight to regulars at the IAB Annual Leadership Meeting. In echoes of Marc Pritchard’s landmark […]

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“Suits you, sir!”

I’ve come to an age where a lot of my friends are finally getting married. As each year goes by the summer weekends are gradually being crossed off the calendar and the dusting-off ceremony of my one blue suit is becoming a ritual. Last weekend I gave my trusty Topman number a quick inspection in […]

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What can CMOs learn from Sir Alex Ferguson?

In my last article I used an analogy of football referees when writing about the rise in bad publicity of digital marketing in 2017. In today’s article, clearly limited by my one-dimensional writing style and unyielding love of football, I will once again use the beautiful game to explore our (sometimes) beautiful industry. Sir Alex […]

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Another week, another transparency scandal.

This week Google has been replaced in the digital docks with adtech company, Rubicon Project, and this time it’s The Guardian throwing the rotten fruit. For those that missed it, Rubicon Project is alleged to have failed to disclose earned fees in relation of Guardian inventory. Rubicon fiercely denies it, arguing it’s a contract dispute. […]

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